How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf
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Swiss e-commerce companies are facing a new reality as AI agents increasingly influence purchasing decisions. According to Morgan Stanley, up to 20% of US
How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf
Swiss e-commerce companies are facing a new reality as AI agents increasingly influence purchasing decisions. According to Morgan Stanley, up to 20% of US commerce spend could be driven by AI agents by 2030, equivalent to $190 billion to $385 billion. To remain competitive, Swiss e-commerce brands must adapt and make their products visible to these AI agents, a challenge already being addressed by major global companies such as L'Oréal, Unilever, Mars, and Beiersdorf. This shift highlights the growing importance of AI in Swiss fintech and e-commerce, with implications for banking and financial services.
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Original Article: How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf
Published: March 9, 2026
Author: carl.franzen@venturebeat.com (Carl Franzen)
This article was automatically aggregated from VentureBeat AI for informational purposes. Summary written by AI.
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This article is based on How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf (VentureBeat AI)
