KPMG: Inside the AI agent playbook driving enterprise margin gains

KPMG: Inside the AI agent playbook driving enterprise margin gains

KPMG Reveals Stark Contrast Between AI Spend and Measurable Business Value

Section 1 – What happened? Global AI investment is gaining momentum, yet a recent KPMG survey highlights a concerning gap between enterprise AI expenditures and tangible business outcomes. According to KPMG's first quarterly Global AI Pulse survey, companies worldwide plan to allocate a weighted average of $186 million to AI initiatives over the next 12 months. However, the survey also reveals that only 22% of respondents reported achieving measurable business value from their AI investments.

Section 2 – Background & Context The increasing adoption of artificial intelligence (AI) in the corporate world has been a significant trend in recent years. As companies seek to leverage AI for competitive advantage, the demand for AI-related services and solutions has skyrocketed. However, the KPMG survey suggests that many organisations are struggling to translate their AI investments into concrete business benefits. This raises questions about the effectiveness of current AI strategies and the need for more targeted approaches to drive tangible returns.

Section 3 – Impact on Swiss SMEs & Finance The findings of the KPMG survey have significant implications for Swiss small and medium-sized enterprises (SMEs) and the broader financial sector. While larger corporations may have the resources to invest heavily in AI, SMEs often face significant challenges in accessing the necessary funding and expertise to effectively implement AI solutions. As a result, the gap between AI spend and measurable business value may be even more pronounced among Swiss SMEs, highlighting the need for targeted support and guidance to help these businesses unlock the potential of AI.

Section 4 – What to Watch As the global AI market continues to evolve, it will be essential for companies to develop more effective AI strategies that deliver tangible business value. KPMG's Global AI Pulse survey will provide valuable insights into the current state of AI adoption and the challenges that organisations face in achieving measurable returns. Readers should monitor future survey results to track the progress of companies in addressing the gap between AI spend and business value, and to identify best practices for driving AI-driven margin gains.

Source

Original Article: KPMG: Inside the AI agent playbook driving enterprise margin gains

Published: April 1, 2026

Author: <![CDATA[Ryan Daws]]>

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Consult a licensed financial advisor before making investment decisions.